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Governor, Grayson shining the light on state government Gov. Steve Beshear and Secretary of State Trey Grayson both announced in early June that state government was heading toward more openness by making government records transparent. Announcements were made June 6 that the governor would be signing an executive order that afternoon creating an E-Transparency Task Force, not long after Grayson's office announced the Secretary of State would hold a meeting June 9 to announce "Check It Out Kentucky!"
Libby provides her advertising clients with creative services that extend far beyond ad layouts and headlines. "I found a helpful idea in one of our staff meetings at the paper," she told me. "We were doing a SWOT analysis on a new business recommendation, and I was impressed by the way the formula helped us see the situation objectively. So I decided to add SWOT to my sales toolbox."
Don’t hide suicides from your readers Suicide reports stir the strongest emotions among grieving families and friends. These stories prompt the most strident complaints that newspapers are sticking their nose into personal affairs. Newspapers also face resistance from authorities regarding release of information, even though cause of death is public information under many state laws.
Been wishing you could open those PDF files directly into InDesign. Notice I said "open," not "place." A big difference. Your dream might have come true. Learn what Kevin thinks about PDF2ID.
Do not miss this! Quark and Adobe announce major upgrades this week. Will Quark 8 finally take a bite out of InDesign? Read more to find out what Kevin thinks.
Not to be left out in the cold, Adobe made its own announcement this week about the next version of Acrobat. Read more about version 9.0.
The Art of the Successful Job Interview It's graduation season, and this means it's time for job hunting. Joining the pool of applicants will be a lot of people who have been downsized, fired, or who found their previous employment to be less than satisfying. Whether you're a newbie or a seasoned veteran of the job search, it's helpful to get advice about the all-important but nerve-wracking experience known as the job interview.
Here's Why Advertising During A Recession Is Good Business A few years ago when my wife was expecting our second son, we realized it was time to move our first born out of the nursery and into a regular bed. So, on a Saturday afternoon, we retrieved my old bunk-beds from my parent's attic. All we needed to do was buy a couple of new mattresses. The following morning, as we lingered over coffee and the Sunday paper, my wife pointed to several ads and exclaimed, "Look at all these sales. We picked the perfect time to buy a new mattress!"
Even a news guy can sell the Internet I'm a news guy. Sure, I sold ads for the two decades my wife and I owned weekly newspapers, and I wasn't bad at it. But my wife was a better salesman that I was. I handled most of the news. When we launched our Web site in 2004, however, I handled all the ad sales as well as the news.
I like having fun. And so, I believe, do newspaper readers who all too often are saturated with hyper-negativity, from murder and mayhem to petty celebrity gossip. So it was refreshing this week to see the extra effort that the Chicago Tribune devoted to a story on the Chicago Bulls winning the rights to the first pick in the NBA draft on June 26. |
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SWOT as a sales tool
RecoSoft offers tempting PDF2ID plug-in for designers and ad departments
Quark hopes to keep - and attract - designers with QuarkXPress 8
And speaking of upgrades, Adobe makes an announcement of its own
Increase
Your Appeal To Readers—Have Fun With Numbers