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print publishing and online Mitch Joel has some insight from this NAA report about the print publishing business. The report focuses on the positive numbers that newspaper websites are racking up. While at the same time, newspapers are covered in sackcloth and ashes about their print products. Mitch makes an excellent point here:
Editorials can serve variety of purposes A newspaper has a responsibility, say, to identify all stores fined for selling cigarettes to underage youths, especially if the fines are assessed at a city council meeting. Nevertheless, the story will likely draw wrath from the businesses and from their employees.
Charlottesville, Va. Teen Places First In NAA Foundation
Contest Arlington, Va. – A teenager from Charlottesville, Va., is the winner of a national contest that asked teens to submit a video on YouTube showing how newspapers fit into their everyday lives. The Newspaper Association of America Foundation sponsored the contest and awarded first place to Danny Vigour, a 19-year-old high school senior who used poetry to show how he and his friends interact with newspapers – for anything from staying in-tune with politics to checking out the latest fashions in “Style.” Vigour will receive a new iPhone and a trip to NAA’s 2008 Capitol Conference in Washington, D.C.
Using NAA "Plan Book Methods," Janesville (WI) Gazette Deploys Multimedia Program, Garnering Over $100,000 in New Online and Print Revenue, From New/Inactive Advertisers, in One Week Blinder "Blitz!" In times of an uncertain economy and rumors of a recession, The Janesville (WI) Gazette was looking for an opportunity to shore up new multimedia revenue opportunities from new/dormant advertisers. With these goals in mind, the Gazette blended their print and online assets into the "Special Event Sales Plan," and sought the assistance of The Blinder Group for its deployment.
Latest Research: The new NAA Foundation research indicates that newspaper readership during youth impacts voting behavior and civic engagement as adults. According to the latest NAA Foundation study, nearly three-quarters (72 percent) of respondents who read newspapers during youth said they voted in the 2004 presidential election, compared with 58 percent of those who voted but had no newspaper exposure. In addition, 61 percent of 25-to-34-year-olds with early newspaper interactions voted in the 2006 local election, compared with just 44 percent who voted but said they had no interaction with newspapers during youth.
LEXINGTON, Ky. (Feb. 29, 2008) − Becky Ryder, head of the Preservation Services at the University of Kentucky Libraries, has been named the winner of the inaugural LBI (Library Binding Institute) George Cunha and Susan Swartzburg Preservation Award in recognition of her service to the field of preservation.
Don't risk your newspaper's franchise I read in my old weekly newspaper last week that the school board is talking to the owner of the town's only computer store about designing a new Web site for the school.
LOSS PREVENTION UPDATE A recent New Jersey state court case highlights a growing area of legal liability from photographs. The suit was brought by a former New Jersey high school student who alleged he had suffered emotional distress from the publication of a photograph in the high school yearbook showing him in a basketball game in which his genitals were partially visible. The suit was filed against the school board, the school district and students on the yearbook staff. The claim includes contentions that all school defendants were slow to act in rectifying the situation and that the student suffered emotional distress and missed school as a result. The student claims he was teased after school began the following year by a teacher and by fellow students. The book publisher was also sued.
I once toured the Old Exchange in Charleston, South Carolina, which is one of the oldest buildings in the state. It was completed in 1771, and served as the economic and social hub of the 18th century port city. In fact, South Carolinians declared their colonial independence from the steps of the Exchange in 1776.
Internet Ad Revenue Exceeds $21B in 2007 Online advertising revenues exceeded $21 billion for the first time in 2007, although preliminary data compiled by an industry trade group also suggest growth is slowing. The Interactive Advertising Bureau said its estimates show ad revenues grew 25 percent last year from nearly $17 billion in 2006. In dollar amounts, the estimated gain was $4.2 billion — less than the 35 percent and $4.3 billion growth seen in 2006 over 2005.
Newspaper Web Sites Draw Younger Audiences. NEWSPAPER WEB SITES ARE REACHING elusive younger readers, a new analysis by Scarborough Research indicates--giving a much-needed boost to the ailing newspaper business. The growth in online audiences is offsetting losses in print readership, at least somewhat. |
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Ryder Wins National Preservation Award
The keystone of advertising
