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DECEMBER
MID-MONTH
Are you sitting? Don’t read any further unless you’re sitting. The news I’m about to share requires that you be in a seated position before reading any further. OK, ready? You can open Microsoft Publisher files in InDesign.
Prepare now for candidate announcements, interviews The race among states to be first in selecting presidential candidates guarantees that holiday gatherings are likely to be interrupted by political telemarketers. The accelerated election season also means that newspapers must be prepared for all candidate announcements. No. 1, newsrooms should have a standard format for candidate announcements, regardless of whether individuals are political newcomers or seeking their eighth term. No. 2, editors and reporters should have a process for approaching candidate interviews.
The more a message is repeated – an advertising theme, for example – the more likely it is to be remembered. That’s why there is a good chance you can name the advertisers who use these slogans:
With the arrival of the holidays, Go Figure: Making Numbers Count is thankful for those underappreciated journalistic souls dedicated to the pursuit of context. This year, my house-warming gift is some perspective on air travel around Thanksgiving.
Black Ink A Newsletter for Community Papers By Ken Blum
Newspaper influences during youth lead to higher
rates of volunteering; Arlington, Va. – With the holidays fast approaching, the Newspaper Association of America Foundation has released new research demonstrating the pivotal role newspapers play in fostering civic engagement in their communities. As part of that engagement, volunteerism and philanthropy play major roles; nearly three-quarters (74 percent) of adults who used newspapers in school and read newspaper content aimed at teens donated money to a civic group or association in the last year (compared to 51 percent of those with no such exposure to newspapers).
Newspaper advertising sales have grown significantly more challenging during the past year. Advertisers have many more options than ever before, and there is an increased focus on advertiser ROI. In addition, the number and complexity of newspaper products and services being sold continues to expand.
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You'll Need to Sit Down For This One:
The
power of repetition
In
holiday travel accounts, let context soar
The Importance of Demonstrating Value
Get ready for NNA’s 2008 contests