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SEPTEMBER 2006 ARTICLES
KPA editorial workshops cover disaster reporting, editing and writing techniques Earthquake, tornado, flood, forest fire, blizzard, ice storm, chemical spill and avian flu. Aside from sounding like a list of made-for-TV movie topics, all of these are natural or man-made disasters that could strike Kentucky. Some already have.
Insertion orders from the advertising department come to your newspaper from two different entities. Although the insertion orders come from the same office, from the same floor of the building and from the same fax machine each insertion order is very different. One program that we sell is for the ARK network. That is the network of 19 daily and 78 weekly newspapers that make up Ads Reaching Kentucky. Those ads are sold on a date that is the “week of” as a run date. That means that your newspaper can run the ad anytime within that one week time frame. Plans moving along for next year’s Sunshine Week Six leading journalists have signed on to lead the efforts in their areas of the country for Sunshine Week 2007, March 11-17. The regional coordinators for the third national Sunshine Week will contact print and broadcast media, educators, civic groups and others in their areas to build a network of participants.
People and Papers
Passings
Survey finds low starting pay, small raises for journalists On average, cub reporters at daily newspapers make less than $30,000 their first year, according to the most comprehensive industry report on salaries and compensation. The 2006 Newspaper Industry Compensation Survey found that the average entry-level salary last year for the 521 dailies participating in the study is up 17.3 percent from 2001, but is still a humble $29,048, or $558.62 a week. Internet news supplements papers, TV Mainstream media may be able to breathe a sigh of relief, at least for now: A study finds that although the Internet has grown significantly in the past decade, it is supplementing traditional outlets such as newspapers and television, not replacing them. The biennial news consumption survey of 3,204 adults, out today from the Pew Research Center for the People & the Press, finds that although a growing number of people go online for headlines, most still also go to newspapers and television for in-depth news.
With the political campaigning season just around the corner, expect to see a dramatic rise in political advertisements coming across your desk. We typically get several calls on the hotline concerning the requirements of political advertising so we thought it may be helpful to you to have a basic primer on the subject. While this month's article sets forth the basic requirements of political advertising, if you have any questions about these requirements, or about specific advertisements, please give us a call on the hotline. On the road again Eighty-five newspapers carrying new adventures of Woody and Chloe - Tails from the Bluegrass II Literally from the West Virginia border to the Mississippi River and most all points in between, elementary school students across the Commonwealth will be following the tails from Woody and Chloe, Kentucky’s wonder wiener dogs, in the Tails from the Bluegrass II chapter series. In the opinion of the Attorney General ... At issue is whether the Todd County Board of Education violated the Open Meetings Act by discussing issues outside of those topics outlined under state regulations. On July 5, 2006, Melony Leazer of the Todd County Standard submitted a written complaint to Todd County Board of Education Chairman Matthew Perry concerning action that took place at the June 26 meeting. A Daily Celebration
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KPA
advertising sets new record
Sharpening
skills
Good
communication is key to success 
The
do’s and don’ts of political ads 
