Ammo For Sales Reps?

KPA Vice President, and Kentucky New Era publisher, Taylor Hayes passed along the link to a "great article that might just have some ammunition for sales reps.

NEW INSIGHTS DRAWN FROM A unique and well-regarded study of consumer media behavior may have uncovered some important clues for cracking Madison Avenue's so-called "media engagement" code, an industry-wide effort to understand how consumers are involved with and influenced by media.

Here's the link to the full article:

http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=39111&Nid=18021&p=342173

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