Category: Advertising

Past presidents meet

The past presidents of the Kentucky Press Association met Jan. 23 in Louisville. The purpose of our yearly gathering is to choose which newspapers receive interns for the upcoming summer. Meeting  were front row, David Hawpe, Celia McDonald, Kriss Johnson and…

Let’s start 2009 off right!

We are trying our best to finalize new rates for all of our member newspapers. Unfortunately, the start of the new year falls right after a couple of holidays when people are enjoying a much needed, year end rest. Sometimes…

Your Web site should be a revenue stream

Note: Gary Sosniecki will speak on web site development for small newspapers at the KPA convention on Friday, Jan. 23 at the Galt House Hotel in Louisville. To see who else is speaking at the convention besides Gary, check out…

Community newspapers build connection

Contact Brian Steffens, Executive Director briansteffens@nna.org National Newspaper Association 573-882-5800 COLUMBIA, MO — Strong communities are all about strong relationships and connections: citizens and their government; citizens and community businesses; local government and local businesses; citizens and local social or…

How to write better headlines for ads

By John Foust Raleigh, NC  In the 1980s, International Paper ran an award-winning “Power of Print” ad campaign, featuring a series of educational subjects – each delivered by a well-known literary figure. Here’s a sampling: – “How to write a…

How to work magic on a legal pad

By John Foust Raleigh, NC In the 2008 book “The Back of the Napkin: Solving Problems and Selling Ideas with Pictures,” Dan Roam writes of the power of visual communication.  He uses the example of a common paper napkin to…

Ad staff is absolutely, positively, the best!

By Teresa Revlett Director of Sales They say that whatever doesn’t kill you can only make you stronger. If that’s the case I work with a bunch of she women who are stronger than anybody I have ever met. And…

Not all buyers are created equal

By John Foust Raleigh, NC  Sean spends a lot of time talking to his advertisers about consumer behavior. “A big part of my job is to help them manage their expectations,” he said. “I once learned that buyers generally fall…

Takin’ it to the streets

I knew I’d get your attention with that headline. Maybe the ad staff at Kentucky Press Service is not what the Doobie Brothers had in mind when they wrote that song, but we have decided to take this show on…